FOR PHARMACEUTICAL EXECUTIVES
Built for the pharma problems I've watched companies struggle with for years.
Founded and sold a healthcare business (Develop HealthTech, majority sale to Wort & Bild Verlag). Today, TREHL AI builds the systems that were missing back then — for mid-market pharma in DACH.
THE PATH TO TREHL AI
Why this studio is different from every AI vendor in your inbox.
2017 — 2023
Founded Crusoemedia in 2017, scaled it through enterprise healthcare clients, rebranded as Develop HealthTech in 2023 with a software-engineering and data-science team. Direct experience with what pharma companies actually need versus what they're sold.
2023
Acquired by Isartal Health Media — a subsidiary of Wort & Bild Verlag, the publisher behind Apotheken Umschau. The acquisition is publicly documented in the German trade press.
2026 —
After the earn-out, started TREHL AI as a studio with one bet: AI is going to rebuild pharma sales, market access, and patient services — and most AI vendors won't survive because they don't understand healthcare. The studio's products are built to bridge that gap.
WHAT WE BUILD FOR PHARMA
Three system categories. All built with domain DNA.
Most pharma-AI tools are built by tech teams without healthcare domain experience. These aren't.
Early signals from internal free text
What your field force, medical information and patient support already know — surfaced as a task with a deadline, before a request is ever filed.
- KONFLUENZ data hub
- Internal CRM, call-center & registry integration
- Correlation with public trial registries (CTIS, EMA) at site level
- GDPR-compliant by architecture, EU-hosted
Market Access & HCP Intelligence
Use the data partnerships and channel knowledge of a founder who has built and sold in this market.
- Specialist mapping per indication
- Reimbursement & payer landscape briefings
- Stakeholder-targeted content systems
Patient & HCP-Facing AI
From pharmacy-technician training to patient education — AI systems that work inside regulated channels.
- Continuing-education platforms (CME, PTA training)
- Multilingual patient information systems
- Compliance-reviewed content pipelines
- Apotheken-channel integration knowledge
COMPLIANCE
GDPR-by-architecture, not as an afterthought.
Healthcare data has rules. Most AI products bolt compliance on after launch. We build it in from day one. EU-hosted infrastructure. Article 28 processor agreements. Audit trails on every data interaction. PII detection and anonymization as a first-class agent in every pipeline.
COMPLIANCE STACK
FROM EXPERIENCE TO PRODUCT
KONFLUENZ.
What eight years in healthcare taught us — turned into a working AI product. Early-signal detection for mid-market pharma from internal free text. Currently in active development with first design partners.
Internal CRM ingestion
Public registry correlation
GDPR-compliant pipeline
Healthcare-specific AI agents
Project-based
STACK
Supabase + pgvector
n8n orchestration
Gemini
Vertex AI europe-west4
Vercel Edge EU
30 minutes. No pitch deck. No CRM follow-up sequence.
A direct conversation. If we can help, we'll explain how. If we can't, we'll tell you and end the call early.
Book the callOr email: schwirkmann@trehl-ai.com